Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Ideas. Creative. Content. Collaboration.
Jo-Anne is an award-winning creative director, copywriter and omni-channel brand leader working in social, digital, video, print, web, brand naming/identity.
Hear Well. Stay Vital.
Hear Well. Stay Vital.
Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit BETTER HEARING works to support the medical community with an ongoing public awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The campaign is an “apple-a-day” strategy to rally humans everywhere to get an annual hearing check.
04 Contact
04 Contact
HOW to Help Customers
CLIENT
The Home Depot
CAMPAIGN
Brand naming, identity, employee development/concept training materials, promotional campaign,
TEAM
ECD, Copy: Jo-Anne Ebensteiner
DESIGN: Stefan Faerber, Jack Wilcox, Sara Linter
AGENCY: CMW
THD believed they had a customer loyalty issue and wanted a new loyalty program; however, when we really looked into the data and surveys, they actually had a customer satisfaction problem. At the time, customers felt that employees didn't understand the department or product they worked within, so associates weren't as helpful as expected. HOW was created to drive employee engagement, cross train associates throughout the store and teach them about the main departments and, result in improving customer satisfaction. It was branding from the inside out. Branded HOW, it helped employees develop know-how about the product and customer. Based on a "journeyman/apprentice model," the program gave employees one-on-one technical training from a seasoned pro/mentor in each department. After working hours in that department and passing a competency, each employee would receive a bump in pay. Ultimately, if they learned all departments, they could earn scholarships for school. Incredibly successful, HOW remains in place today.
Program Brand Name, Identity & Employee Materials
