An insights-oriented creative leader, copywriter, verbal identity writer, and creative strategist, Jo-Anne has worked with Fortune 500 companies and start-ups alike to cultivate a brand voice and story that serves as the platform for communications. She has led and mentored teams as small as 4 and large as 300 globally.  Jo-Anne believes people can do just about anything when given the chance, supported and encouraged. She also puts more stock in human intelligence and believes that brave brands can inspire people, get them to care and take action and never talk to people like they're kindergartners. ​

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After the pandemic demonstrated that work could be done from anywhere, she traded in her agency president role for a chance to do what fills her soul... rolling up her shirtsleeves, writing, leading,  supporting clients and agencies on projects as well as partnering with nonprofits, universities, brands and entrepreneurs, plus mentoring advertising upstarts and wannabes. One downside to not having an office, she's no place to  wear her collection of great shoes and she does miss the office world. 

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In her free time, she chases her 4-lb. Yorkie Finn,  tries to live a plant-based life (lots o' beans), rides her bike or her Unagi electric scooter, hikes in the mountains or walks to the coffee shop. She currently spends time between three cities. 

Jo-Anne holds a Master of Business Communications from the University of St. Thomas.